Are you thinking?
Every major brand in Australia is now involved in some form of e-business. Every small business is looking at ways that e-business can make them compete in ways that can make them as competitive as the big players. Every new business venture looks first at how e-business can provide efficiencies and effective ways of reaching their audience.
The growing sophistication of the internet and the expanding needs of business, has meant there is a real need for specialist thinkers who can solve more sophisticated solutions.
However, scratch the surface of many so called internet "specialists" and you'll soon find a fast talking "generalist". One who is well equipped with a set of the buzz words, but no real, strategic thinking.
The internet is not a technology
The internet is a new audience
